RESUME

SUMMARY

My career has been built on the ability to create real customer value by understanding customers’ needs, identifying unique solutions, and delivering innovative products. As a product management leader, I’ve successfully launched consumer electronics products, entertainment products, collaboration, and communications solutions, information technology products and digital workflow solutions. I have relied on strong communication, product innovation, broad functional experience, and leadership to lead teams to successfully deliver many challenging projects and product releases.

PROFESSIONAL ACCOMPLISHMENTS

PRODUCT MANAGEMENT

  • Identified and mapped customer needs to product value and required capabilities to create concise use cases, through marketing and product requirements, and manage feature and capability roadmaps.
  • Developed and maintained high-level and detailed project and program plans, requirements, dependencies, deliverables, risks, and resources to drive execution.
  • Measured capability and feature value through customer satisfaction, interview and observational methods resulting in gap analyses and roadmap inputs.
  • Influenced internal and external stakeholders and marshaled required resources to execute product definition, development, launch activities, demonstrations, and business development and sales support.
  • Maintained balance between engineering investment and customer acceptance for delivering new technologies in emerging markets to maximize sales opportunities.

CUSTOMER MINDSET

  • Developed deep understanding of customers’ expressed and latent needs, represented the ‘voice of the customer’ to drive product and user experience enhancements.
  • Created prototypes and wire-frame UIs to prove product concepts, solicit early feedback to influence design, and communicate business value.
  • Conducted qualitative and quantitative field studies of target markets to assess the customer environment, current and future needs, and their associated value.
  • Executed large beta programs to gather critical input to drive product releases, identify features and capabilities, and manage comprehensive roadmaps.

MARKET ASSESSMENT

  • Identified and pursued strategic partnerships with complementary technologies and proposed integration strategies to create unique business value.
  • Completed ecosystem analyses including target customers, partners, competitors, alternatives, and trends to develop robust go-to-market strategies and well-differentiated product offerings increasing market share and revenue.
  • Developed highly effective product positioning, standardized market messaging based on user needs and product value and delivered key product marketing content and collateral.

LEADERSHIP

  • Evangelized company and product vision to align teams, drive commitment to common goals and objectives, and empower better decision-making.
  • Built and led marketing, technical, research and manufacturing teams including, contractors, consultants, creative firms, and external vendors.
  • Provided broad project context, their strategic importance, and identify individual wins to staff motivating them to become personally vested.
  • Championed product and business value internally to focus efforts and externally to customers, partners, press, and analysts creating market buzz and supporting sales.

CONSUMER AND DIGITAL PRODUCTS

  • Design Automation for Inventor – web service for CAD automation
  • Fusion Production – Machine shop production management tools
  • Product Design Suite – industry-leading mechanical design software
  • Factory Design Suite – digital factory for manufacturing layout
  • Process Analysis 360 – process modeling for manufacturing optimization
  • Factory Design Mobile – capture manufacturing projects in the field
  • Spectroscope – iPhone app using geolocation services for gameplay
  • Sonicare – electronic toothbrush that revolutionized dental hygiene
  • Supertracks – digital music store predating iTunes by 3 years
  • IMK – pre-paid music card/CD to promote digital music sales
  • SWARM – sensitive information incident and content distribution solution
  • DECO – collaboration tools for geographically dispersed design teams
  • ETS/GTR – IT control appliance/service used to ‘calibrate’ servers
  • MVX – accelerates applications with large datasets to deliver faster results

EMPLOYMENT HISTORY

  • Dir. Product Management, Autodesk,  Aug 2019 – Present
  • Sr. Product Line Manager, Autodesk,  Mar 2012 – Aug 2019
  • Sr. Program ManagerAutodesk, Mar 2011 – Mar 2012
  • Founder, Cpruce Labs, Jul 2010 – Mar 2011
  • Dir. Product Mgmt., RNA Networks (Acq. by Dell), Jul 2008 – Jul 2010
  • Dir. Product Mgmt.SignaCert (Acq. by Harris), Jan 2006 – Jul 2008
  • Co-Founder, VP Product Mgmt. Swan Island Networks, Feb 2002 – Dec 2005
  • Dir. of Marketing, Computerized Thermal Imaging,  May 2001 – Mar 2002
  • Dir. Product Management, Supertracks, Feb 2000 – May 2001
  • Product Marketing Manager, Genedax, Jun 1998 – Jan 2000
  • Account Manager, Avnet Electronics, Aug 1995 – Aug 1997
  • Electrical Engineer, Optiva (Acq. by Phillips) Jun 1991 – Aug 1995

QUALIFICATIONS

EDUCATION

  • MBA, University of Washington, Foster School of Business, Seattle, WA, 1999
  • BS Electrical Engineering, Washington State University, Pullman, WA, 1991

PATENTS

  • “Toothbrush with adaptive load sensor” #5,784,742
  • “Pacing Toothbrush” #5,544,382
  • “Emergency information management system” #7,337,146